Serena Wagner is an artist, maker, and multidisciplinary designer with 15+ years experience across brand, product, editorial, and experiential work. Most recently: art direction and digital experience for an AI healthcare platform.

Serena can lead teams, build visual systems, and still make things by hand. 

Minneapolis, Minnesota

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L.E. Phillips Memorial 
Public Library



The L.E. Phillips Memorial Public Library has long believed that great community institutions deserve great creative storytelling, and that reason was why they partnered with us. Through this ongoing collaboration (and a shared love of the Chippewa Valley,) we developed campaigns that invited residents to rediscover everything their library has to offer, from programs and exhibits, to the simple joy of a good book.
ROLE
creative direction
branding



“Story Builder” 
fundraising campaign



The Story Builder campaign was a fundraising effort for the L.E. Phillips Memorial Public Library in Eau Claire, Wisconsin, raising $7 million in private funds from nearly 600 community members to help power the long-awaited expansion of the downtown library, (now complete and open) bringing the community a new third-floor event space, an expanded makerspace, and room to grow for generations to come.

In this project, I led the campaign design direction and visuals, developed the brand guidelines, and created templates and supplemental graphics that carried the campaign across all of its materials.
ROLE
creative direction
branding













“So much more...” awareness + marketing campaign



The "So Much More" campaign repositioned the library as far more than a place for books, celebrating it as a community hub where people can discover the wide range of resources that make the library a vital part of everyday life.

In this project, I led the campaign design direction and visuals, making sure the logotype paired well with the already established library logo, developed brand guidelines, and created multi-purpose templates and graphics for scalability.
ROLE
creative direction
branding















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