yes, this is serena, the multidisiplinary designer + artist based in Saint Paul, Minnesota. this is a meandering collection of things i have done, things i am doing, things i would do, things of many kinds.
Odd Humyns was a lifestyle brand, as well as a physical retail space and music venue focused on highlighting work made by and for marginalized communities.
ROLE owner
creative director
retail space various merch design website + email campaigns tik tok process vids the salon (underground sister music venue)