Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Pet Sitters Associates
Pet Sitters Associates (PSA) is a Wisconsin–based national pet business insurance provider and membership association that has protected pet care professionals since 1998. Boasting nearly 6,000 members nationwide across dog walkers, pet sitters, groomers, boarders, trainers, etc, PSA offers flexible commercial general liability coverage for pet professionals, and engages an audience of over 16,000 followers across Facebook and Instagram.
Over our years-long collaboration, I was fortunate enough to stare at pictures of pets for hours on end, preparing social content and writing copy for their various social media channels. Our biggest project together was a rebrand, in which I provided complete design and brand direction.
ROLE
creative direction
social media management
creative direction
social media management