Serena Wagner is an artist, maker, and multidisciplinary designer with 15+ years experience across brand, product, editorial, and experiential work. Most recently: art direction and digital experience for an AI healthcare platform.

Serena can lead teams, build visual systems, and still make things by hand. 

Minneapolis, Minnesota

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Shift Cyclery & Coffee Bar


Shift Cyclery and Coffee Bar was a hybrid space that paired a full-service bike shop with a coffee bar, bringing together the cycling community and coffee lovers under one roof. Now existing as just the coffee bar and community space sans cycelry, I highly recommend their in-house Leige waffles if you’re ever in town.

I provided creative and brand direction, delivering a comprehensive brand guide along with a set of brand extensions for use across merch and other touchpoints.
ROLE
creative direction
branding



















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