Serena Wagner is an artist, maker, and multidisciplinary designer with 15+ years experience across brand, product, editorial, and experiential work. Most recently: art direction and digital experience for an AI healthcare platform.

Serena can lead teams, build visual systems, and still make things by hand. 

Minneapolis, Minnesota

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Skill Shot Coffee Bar



Skill Shot Coffee Bar was a coffee + pinball lounge tucked inside Eau Claire, Wisconsin’s Artisan Forge Studios. Pairing hand-crafted espresso drinks with a lineup of pinball machines in a clean, modern space, its namesake was a clever nod to both an opening shot in pinball and a perfect shot of espresso. 

In this project, I led the brand design direction and visuals, developing the brand guidelines that shaped its cohesive, playful identity.
ROLE
creative direction
branding






















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