Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Visit Eau Claire
Visit Eau Claire is the destination marketing organization for the Chippewa Valley region of Wisconsin. Headquartered in Eau Claire, Visit Eau Claire champions the region's vibrant arts, outdoor, and cultural scene to boost tourism by simply celebrating everything that makes the place worth spending time in.
In this project, I led the brand direction redesign, including two custom commissioned typeface designs, as well as many artifacts like brand guidelines, social media templates, and even a go-kart vinyl wrap design.
ROLE
creative direction
branding
typeface design
creative direction
branding
typeface design