yes, this is serena, the multidisiplinary designer + artist based in Saint Paul, Minnesota. this is a meandering collection of things i have done, things i am doing, things i would do, things of many kinds.



 

selected works
dribbble feed
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Volume One + The Local Store


Volume One is an award-winning independent media company that has championed the arts and culture of Wisconsin's Chippewa Valley since 2002. V1 reaches the region through 14,000 free biweekly magazine copies at 400+ locations, 3M+ annual online page views, and signature events drawing thousands, alongside its downtown retail outfit, The Local Store, which showcases thousands of locally made products and hosts 100+ events a year.

I was apart of a 2 person design team responsible for designging editorial ads and features, product designs for The Local Store, and all event touchpoints for the many events that they hosted.  
ROLE
creative direction
design

The Local Store booth design, Eaux Claires Festival

The Local Store booth design process, Map of Eaux Claires screenprint
various Volume One editorial feature layouts
various Volume One cover designs







various merch design

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