Serena Wagner is an artist, maker, and multidisciplinary designer with 15+ years experience across brand, product, editorial, and experiential work. Most recently: art direction and digital experience for an AI healthcare platform.
Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
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Volume One + The Local Store
Volume One is an award-winning independent media company that has championed the arts and culture of Wisconsin's Chippewa Valley since 2002. V1 reaches the region through 14,000 free biweekly magazine copies at 400+ locations, 3M+ annual online page views, and signature events drawing thousands, alongside its downtown retail outfit, The Local Store, which showcases thousands of locally made products and hosts 100+ events a year.
I was apart of a 2 person design team responsible for designging editorial ads and features, product designs for The Local Store, and all event touchpoints for the many events that they hosted.
ROLE
art direction
design
The Local Store booth design, Eaux Claires Festival
The Local Store booth design process, Map of Eaux Claires screenprint
various Volume One editorial feature layouts
various Volume One cover designs
various merch design