Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Serena can lead teams, build visual systems, and still make things by hand.
Minneapolis, Minnesota
Odd Brand Strategy
A micro-studio I helped co-found then moved to sole owner of, Odd Brand Strategy offered branding and marketing for small businesses, musicians, makers of all kinds, creating systems, strategies, and materials to help them scale.
ROLE
owner
creative direction
owner
creative direction
range as utility
Illustration, photography, motion, typeface design — we developed what was needed, not what was easiest.
bet on weird
The obvious, easy answer was always available. We were in search for the one nobody asked for.
small, not simple
A five-person business and a Fortune 500 company deserve the same rigor. Budget changes scope, not standards.
featured projects
Shift Cyclery & Coffee Bar
Visit Eau Claire
L.E. Phillips Memorial
Public Library
Skill Shot Coffee Bar